AF

Ardh Al Falah

Digital Sales CRM

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CRM foundation release

The spare-parts sales desk, under control.

Ardh Al Falah Digital Sales CRM gives the Boss full visibility and every Sales Coordinator a clean, accountable queue. This release ships the design system, application layout, secure authentication, roles, teams and brand allocation.

Individual secure logins

Admin, Manager and Coordinator roles enforced in the app and in the database with row-level security.

Teams & brand routing

Primary and backup coordinators per brand, with a Manual Review team for unidentified brands.

Built for eight coordinators

Coordinators see only their own work; the Boss sees everything, with a complete audit trail.